Local Search Marketing: More Than Just Google
From marketers to Wall Street analysts to the Department of Justice, everyone (even the general public) recognizes that Google is the 800-pound gorilla in the world of search. And particularly with the...
View ArticleA Closer Look At Local Search Ranking Factors
I am continually amazed by, and thankful for, the efforts of the Local Search Ranking Factors panelists. The survey remains one of the most visited pages on my website (right up there with my blog’s...
View ArticleThoughts On Categorization In Local Search
Properly categorizing your business at Google Maps is one of the most important Local Search Ranking Factors, as I mentioned in last month’s column. There’s been a lot of chatter about business...
View ArticleBe Wary Of Call Tracking Numbers In Local Search
Call-tracking phone numbers are often hailed as a best practice strategy in paid search campaigns thanks to their ability to demonstrate a specific number of conversions or inquiries generated by the...
View ArticleBlocking And Tackling: 10 Fundamentals Of Local SEO
We’ve reached the midpoint of fantasy football season, and in our SEMpdx league, my team is hanging on to a playoff slot by a thread. (Yes, I am “that guy” who roots for the Patriots to get into the...
View ArticleThe “Other 20%” Of Local SEO: Advanced Ranking Factors
Last month, I highlighted 10 fundamentals of Local SEO, most of them involving techniques to ensure consistent, accurate business data at the major search engines, and some simple on-site...
View ArticleYear In Review: Local Search & Maps
While analysts and practitioners have been prognosticating the imminent arrival of local search for the last several years, 2009 was finally the year that proved us right. A number of innovations and...
View Article8 Opportunities To Optimize Content Beyond Local Listings
Not to beat a dead horse, but as I said in my last column, I think 2009 was truly a watershed year for local search. Between Google’s introduction of the generic 10-pack, its beta test of local listing...
View ArticleLocal Search Complexity = SMB Frustration
In my role as president at GetListed.org, I sometimes receive emails from users asking why one local search engine or another is displaying an old location for their business, or why the search engines...
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Why “Barnacle SEO” Is Making A Big Comeback In Local
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally...
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